Groupe Mach introduces an event trailer for its shopping centers

MACH shopping centers are introducing a fully equipped trailer to take their event initiatives on the road across Quebec. This new mobile tool showcases a dynamic approach for its 14 shopping centers across Quebec.

Travelling across the province, this promotional tool will propose tours of festive activities offering visitors unique and accessible concepts, reflecting MACH's ongoing commitment to providing innovative experiences to its customers.

Starting in November 2024, the Grumpy Village tour will inaugurate the trailer. This MACH creation, a huge success last year at Place de la Cité, offers an immersive festive experience centered around the famous Grinch character, featuring captivating decor and animated activities. This year, the Grumpy Village will travel across seven regions of Quebec, bringing its unique ambiance and charm to the traditional holiday shopping experience.

The exact dates and locations of the tour will be announced shortly on the various shopping centers' online platforms.